Jack Ghazalian is featured in the IDEXonline.com Magazine
An Interview with Jack Ghazalian, Featured (Pages 48, 49, 50 & 51)
The IDEX Magazine (June 2018)
http://www.idexonline.com/Magazine.html
An INTERVIEW
Company Profile Questions
Name: Professor Jack Ghazalian
Position: Owner
Company Name: Isometric Enterprises, Inc.
Size of Business: Simply Me
Years in Business: Since 1979
Business Philosophy:
Integrity is a significant company asset. Acting with integrity builds credibility, a very fragile asset that is so hard to gain, so easy to lose, and nearly impossible to regain.
My commitment to maintaining Isometric as one of the most reputable and trusted companies in the jewelry industry is my foremost priority.
What sets your company apart from others in the industry?
I speak five languages, which helped me to communicate with many different cultures, and the industry knowledge as well as having taught at the Gemological Institute of America has given me the ultimate advantages.
What are your plans for your business in the future?
I would like to take this opportunity to inform the readers that now, and since 1979 in the jewelry industry, by using my countless connections around the world, I am in the process of creating the means and facilitating the process of providing rare gemstones per-demand. Rarest quality and size colored gemstones and diamonds from 5cts to over 100cts per stone.
In today’s ever-changing world and economy, a business plan is more than setting up a goal with one single aim trying to reach it, an ongoing business planning means that you can monitor whether you are achieving your business objectives by being able to adapt to changes. A flexible business plan can be used as a tool to identify where you are now and in which direction you wish your business to keep moving forward as you build momentum.
What makes you most proud about your company?
What makes me most proud of my accomplishments is the fact that I have invested many years with many sleepless nights to learn in-depth the gem business as I am still learning. What also makes me proud is the fact that I never graded or presented any certificate with misleading grading or information which is not exactly true. The foundation of my company, my personal name, and my signatures are based on ethics, honesty, and integrity.
What is the most difficult business decision you have ever had to make?
Back in the year 2000, I was given an opportunity in the wholesale business to market, distribute as a brand strategist in the USA and which was something new to me, especially since I did not have many retail connections at that time, but having the knack to communicate and by utilizing my retail experience, I just knew how retail owners and managers mentality and their needs, It made it easy for me to adapt to their needs and “speaking the same language” it helped me to provide the services they needed and offered continuous training which was very important for the staff to sell what they have a branded line.
What is the biggest risk you have ever taken?
My biggest risk was more of the biggest challenge of my life, especially since I was young and in my 20s, when I was approached by Mr. Robert Mouawad (the GIA campus is named after him in Carlsbad, CA) for an opportunity to work closely with him as a stone treasurer, local & global gemological and sales trainer/educator to the entire staff, especially to his key people in the industry. A “risk” which was absolutely rewarding, so without any risk, there will never be any reward, the bigger the risk, the bigger the reward. What a life lesson!
What is the best piece of advice you have ever received?
When I was working at GIA (Santa Monica, CA), during a meeting, a gentleman mentioned the following quote, and although 25 years ago today, I can never forget what he said:
“If you want to learn how to swim, you must jump in the water”
What is your best business tip?
Take calculated risks, and challenge yourself, that is how to discover your purpose in life and in business.
Never make your main focus on money, as one philosophy which many years ago I read on a back of a book (Can’t remember the author’s name): “Focusing only on results is like playing tennis with your eyes focused on the scoreboard and not on the ball”.
Who or what other business or business people inspire you?
Every entrepreneur that I have met or known, without any exceptions, always seeks innovative and creative ideas through the people which whom they are surrounded with. They take every advantage to get regularly inspired in order to maintain their personal creativity on its highest level by building momentum towards their goal and to be able to reposition the company as changes occur in the economy. And these are the very reasons why I always look up to entrepreneurs and companies who adapt to change no matter how the wind shifts them some of the companies such as Mouawad, Cartier, and of course, are among the many amazing brand names which I personally admire and will always remain unshakable no matter which direction the economy may have tried to drift them.
If you had only one word to describe yourself, what would it be?
Teachable
What do you most enjoy about your work?
The types of people I get to meet on regular bases. My career along with my adventurous personality had given me rare opportunities to meet amazing people of which many were from royal families and many dignitaries and not to mention major company executives.
What do you do to relax?
I walk up to an hour a day, also enjoy going to the beach to listen to the sounds of the waves and read books, lots of books.
What would be your dream job?
If I could go back in time, I would do the same thing all over again, I have been fortunate to have found my dream career in one of the most notable industries in the world.
Sincerely,
Jack Ghazalian, DG, CSG, GG, RGA
Graduate Gemologist
